{"id":190,"date":"2025-01-10T22:21:10","date_gmt":"2025-01-10T22:21:10","guid":{"rendered":"https:\/\/www.bourbonnaistax.com\/blog\/?p=190"},"modified":"2025-01-10T22:21:10","modified_gmt":"2025-01-10T22:21:10","slug":"cool-cats","status":"publish","type":"post","link":"https:\/\/www.bourbonnaistax.com\/blog\/cool-cats\/","title":{"rendered":"Cool Cats"},"content":{"rendered":"
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Someday, accountants will be cool. I don\u2019t just mean in the \u201cOh, you\u2019re majoring in accounting, that\u2019s cool\u201d sense. I mean Steve-McQueen-cruising-through-Rome-on-a-Vespa cool<\/em>. Someday, little kids who dream of growing up to be accountants will collect bubblegum cards with Big Four partners\u2019 pictures on one side and detailed career stats on the back. (Tax dollars saved, by year! Endorses checks: right-handed!) When they get to high school, they\u2019ll be as popular as the quarterback of the football team and the Homecoming Queen. (56.8% of CPAs are women.) Someday, cool college kids will skip fraternities to party with the Accounting Club.<\/p>\n\n\n\n

Unfortunately, today is not that day. Accounting is still crucially important. It\u2019s still the language of business. But it\u2019s still not cool. And that has big implications for the taxes Americans will pay as the accounting profession evolves over the next decades.<\/p>\n\n\n\n

Two years ago, the\u00a0Wall Street Journal<\/em>\u00a0published an investigation into why 300,000 accountants have left their jobs over the previous two years. It\u2019s not just baby boomer retirements. Young and mid-career professionals have been leaving since before the pandemic. And the article identified a fundamental problem with the talent pipeline: \u201cMany college students don\u2019t want to work in accounting. Even those who majored in it.\u201d<\/p>\n\n\n\n

Companies working to make accounting cool are sending staffers into classrooms to change that perception. The AICPA sponsors a website at\u00a0JoinAccountingPlus.com<\/a>, celebrating the education, lifestyle, and career opportunities available in the field. (\u201cIs it easier for a pilot to start an airline or for an accountant to launch their own company?\u201d) There\u2019s a TikTok account, naturally. (Out: numbers in boxes. In: risk control, project management, controllership, asset management, audits.) Even the Sales Tax Institute is doing its part with its annual \u201cSales Tax Nerd Award.\u201d If sales tax is cool \u2013 which it is! \u2013 then this year\u2019s Sales Tax Nerd is Lenny Freakin\u2019 Kravitz.<\/p>\n\n\n\n

In the end, though, most accounting employers are simply going to have to pay more to compete with banks and consulting firms. That, in turn, means convincing their clients<\/em> to pay them more. And that\u2019s not always easy, especially when it comes to taxes. Fortunately for them (and us!), there\u2019s a formula for providing better client service that does the convincing on its own.<\/p>\n\n\n\n

Most tax pros are perfectly content to tell you how much you owe, then call it a day. That\u2019s especially true for the storefront preparers (who really aren\u2019t even accountants) that you\u2019ll see advertising on NFL playoff games. They answer two very basic questions. Did something you already did last year give you a tax deduction today? And if so, how do you record it properly on the government forms that get more and more complicated every year? (It turns out tax simplification is like the weather: everyone talks about it, but nobody does anything about it.)<\/p>\n\n\n\n

Other tax pros, like us, want to help you pay less. We don\u2019t just drive with the rearview mirror. Our value comes with more proactive questions that lead to more valuable answers. How can we help you restructure your business to keep more in your pocket? How can we customize your retirement plan to make the most of tax deferral when that makes sense? How can we help position your investment portfolio to make more out of the magic power of compound interest?<\/p>\n\n\n\n

In the end, the real goal isn\u2019t just paying less today. The real<\/em> goal is accomplishing your specific financial objectives with less interference from taxes. You won\u2019t get that from a storefront tax preparer, or a faceless voice at the other end of an online chat, or even most full-service accountants. But you will get it from us. How cool is that?!?<\/p>\n","protected":false},"excerpt":{"rendered":"

Someday, accountants will be cool. I don\u2019t just mean in the \u201cOh, you\u2019re majoring in accounting, that\u2019s cool\u201d sense. I mean Steve-McQueen-cruising-through-Rome-on-a-Vespa cool. Someday, little kids who dream of growing up to be accountants will collect bubblegum cards with Big Four partners\u2019 pictures on one side and detailed career stats on the back. (Tax dollars saved, by year! Endorses checks: right-handed!) When they get to high school, they\u2019ll be as popular as the quarterback of the football team and the Homecoming Queen. (56.8% of CPAs are women.) Someday, cool college kids will skip fraternities to party with the Accounting Club.<\/p>\n","protected":false},"author":2,"featured_media":191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[4,10,11,9,6,64,68,29],"class_list":{"0":"post-190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-taxes","8":"tag-tax","9":"tag-tax-reduction","10":"tag-tax-savings","11":"tag-tax-strategy","12":"tag-taxes","13":"tag-taxpolicy","14":"tag-taxrelief","15":"tag-wealth-tax","16":"entry"},"_links":{"self":[{"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":1,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":192,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/posts\/190\/revisions\/192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bourbonnaistax.com\/blog\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}